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[Press release] HyB'RID company join our group to continue to democratize the AHI

Our group, Karlton Research, acquires the company HyB'RID

to continue to democratize the Augmented Human Intelligence within companies in France and abroad.

The Karlton Research group, to which we belong as well as the System Value company, is extending its mastery of the product and service R&D value chain by acquiring HyB'RID, a company specialized in innovation management and usage analysis.

Karlton Research Group companies

Vincent HOLLEY, founder of the Karlton Research group, reminds "The Karlton Research Group has become a key player in the field of Augmented Human Intelligence and continues to grow. We strengthen our clients' competitiveness and enable them to achieve their objectives by reducing their costs and their "time to market" thanks to qualified compromise choices.

Our clients ask us to go even further, and for Karlton Research Group, "going even further" means making new digital technologies accessible to other components of their value chain, including the exploration of uses, markets and technologies. The integration of HyB'RID's algorithms and analysis methods is therefore a new lever to develop the opportunities offered by Augmented Human Intelligence and to market products and services with higher added value for our clients. In this way, we will be able to offer them the possibility of gaining market share thanks to the analysis of future trends."

Our objective remains unchanged: to enable our customers to make the best decisions as early as possible. This is the meaning of the developments that have been carried out for more than a year by crossing the issues of Corporate Social Responsibility (CSR), finance and human resources with those of the design of our clients' products and services. says Vincent HOLLEY

The extended value chain mastered by the Karlton Research Group

"Joining the Karlton Research group is a natural step based on shared values, including the idea of considering the design pitfalls encountered by our customers as levers for development. But it doesn't stop there, to pose an innovation problem at HyB'RID is already to analyze a complex system, an approach shared by the companies of the Karlton Research group.

We have developed an innovation methodology known as Usage-Driven Innovation, which systematically applies the Design Thinking approach with original algorithms for exploring the problem, identifying relevant areas of innovation, systematic ideation and quantification of the innovation generated.

We quickly understood that Geeglee knew how to optimize exploration and real-time visualization algorithms. In addition, our approach to upstream innovation interfaces perfectly with the solutions of optimal design of architecture processed by Geeglee by bringing the dimensions of use and market. Our objective of integrating technologies allows us to envisage, in the long term, a simulation and optimization platform for both the innovation problem and its solution to enable our customers to develop new solutions that open up new markets in sectors where competitiveness is exacerbated." explains Bernard YANNOU, co-founder of HyB'RID and designer of the Radical Innovation Design® (RID) methodology.


Sharing a common approach and development dynamics, HyB'RID joins the Karlton Research group with the same status as Geeglee and System Value. Vincent HOLLEY has been appointed CEO, Bernard YANNOU is in charge of research and strategy, and François CLUZEL, co-founder of HyB'RID, continues to manage operations.

Created in 2016, Karlton Research Group enables product or service design companies to strengthen their competitiveness through the opportunities offered by digital technologies. The group has 3 subsidiaries specialized in market identification, know-how capitalization and trade-off management for decision support: HyB'RID (2021), System Value (2016) and Geeglee (2017). It manages a portfolio of 20 major accounts in the new energy, transportation, space exploration, defense and medical equipment sectors.
To break down the silos between engineering disciplines, Karlton Research Group had historically positioned itself to explore product and service architecture solutions. Recognizing that the levers of competitiveness for companies are now located in areas that are compartmentalized and adjacent to engineering, the Karlton Research group has gradually expanded its offer to meet the new challenges of design. The group's offer now makes it possible to master the interdependencies between engineering, human resources, finance and Corporate Social Responsibility. An opportunity that gives these large companies the ability to make early and decisive choices of direction in the development of any system or system of systems.

The company HyB'RID, an innovation management consultancy, has capitalized on its know-how and transcribed it into a digital tool specialized in the analysis of emerging uses and the impact of technological developments. The marketing of this tool, which has been used until now for consulting missions, is one of the objectives of the acquisition of HyB'RID by the Karlton Research group.
Based on the Radical Innovation Design® (RID) methodology, developed over the last 13 years at Centrale Supélec, HyB'RID has supported and provided tools for more than 50 projects for clients and partners in the new energy, mobility, building, security and health sectors. HyB'RID has made full use of this proven methodological framework to develop algorithms for identifying emerging trends and weak signals based on the intersection of usage, market and technology data. This is a feat that makes it possible to overcome the recurring pitfall of developing products that will emerge in 5 years' time, taking current usage as the main reference.




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